The Grill’d Story

The Grill’d concept delivers a new, fresh and vibrant approach to what is arguably the most widely appealing food concept in the world – the burger. The Grill’d concept was born when Simon Crowe, the company founder, decided to do something about the lack of a decent, healthy hamburger in the Australian market.

Crowe, who has always wanted to have his own business, witnessed the rise of the premium burger phenomenon while living overseas & has taken what he believes to be the positive attributes of many operations and given it “more than a splash of our own”.

The first Grill’d store opened in the Melbourne suburb of Hawthorn in March 2004, offering quality, fresh, healthy, meal-sized burgers made from 100% beef, chicken breast, lamb and veggie patties. Grill’d offers in-store dining and take-away and is open for lunch and dinner. Part of the Grill’d experience is watching the delicious, made-to-order burgers being cooked on the flame grill and ‘dressed’ with fresh ingredients.

Grill’d is positioned as the friendly, local specialist burger bar with a healthy bent. The Grill’d business model is that of a company owned and franchised operation, capitalising on consumer demand for healthy, great tasting and convenient meal solutions.

The overwhelming response to the first store led to the quick succession of three additional stores in the Melbourne suburbs of Malvern (Glenferrie Rd), St Kilda (Acland St) & Windsor (Chapel St).

The success of the concept has led to the decision to franchise the business, an exciting move that will allow Grill’d to establish itself as Australia’s Number 1 premium, healthy burger chain. Crowe, together with business partners Simon McNamara and Geoff Bainbridge, is looking forward to taking the concept to new markets, starting in popular shopping strips followed by bigger shopping centres.

Stores – Melbourne

754 Glenferrie Rd
Hawthorn VIC 3122
Tel (03) 9819 0004

217 Glenferrie Rd
Malvern VIC 3144
Tel (03) 9500 8999

83 Acland St
St Kilda VIC 3182
Tel (03) 9534 6900

157 Chapel St
Windsor VIC 3181
Tel (03) 9510 2377

Grill’d does take phone orders – just call your closest store during opening hours.

Trading Hours:

SUN – THURS: 11.30am – approx 10pm
FRI & SAT: 11.30am – approx 11pm

Contact Us

Burger Base (Grill’d Head Office)
754 Glenferrie Rd
Hawthorn VIC 3122
Tel (03) 9819 0071
Fax (03) 9819 0611
E-mail: feedback@grilld.com.au

Menu

The Grill’d menu offers a wide range of delicious, healthy beef, lamb, chicken and vegetarian burgers for the whole family. All burgers are made with love from the highest quality, freshest ingredients. Our patties contain no preservatives and are low in fat. The beef and lamb patties blend lean, Australian meat with our signature tomato relish and selected natural herbs. The Mighty Melbourne is the most popular Grill’d beef burger!

Grill’d chicken burgers use only premium grilled chicken breasts trimmed of all fat, while our veggie burgers are made to our recipe by a vegetarian specialty producer and supplied exclusively to Grill’d. There is a traditional veggie pattie, a tofu pattie and a chickpea pattie, all of which contain no artificial colours, flavours or preservatives. They are suitable for vegans and contain only organic soy and non-GMO ingredients.

There are 2 types of buns available – panini or traditional. Grill’d buns are baked daily and are low in sugar.

Grill’d chips are the perfect accompaniment to any burger and come in regular and snack size. Grill’d chips are cooked in cholesterol free cottonseed oil. Once cooked, they are sprinkled with the famous Grill’d herb mix and shaken with sea salt.

Customers can choose between three delicious complementary dipping sauces – Grill’d herbed mayo, tomato relish or sweet chilli mayo.

Take a look at what's on the Grill'd menu.

Hot off the Grill - Latest News

Grill’d to Franchise
Anyone who has ever been to Grill’d knows that the burgers are addictive, tasty and healthy and that there should be a Grill’d store just about everywhere! So, to meet your demands, we are now on a nationwide search for franchise partners. If you are passionate, hard working, awesome at leading people, and love interacting with customers, this could be the opportunity for you! Please check out the Franchising section for more details.

Grill’d St Kilda Now Licensed
To coincide with the arrival of warmer weather, you can now enjoy a beer or glass of wine with your burger and chips at Grill’d St Kilda. Grab a few mates and get down to 83 Acland Street St Kilda NOW!

PR (Self Promotion)
The response to the Grill’d healthy burger concept has been overwhelmingly positive, from customers and the media alike. Stories and articles on Grill’d and its founder, Simon Crowe, have featured in numerous publications to date including BRW, AFR, The Herald-Sun, The Age, newspaper career & food sections, Vogue Living, The Sunday Telegraph, Jetstar in-flight magazine, Sunday Life, Melbourne Weekly, Melbourne magazine, Leader Magazine and Concierge Magazine!

We value customer feedback and are always interested to hear about your Grill’d experience. We encourage you to write in the in-store ‘Book of Truth’ or send us an e-mail.

Join Grill’d
Grill’d is always looking for rocking people with a great attitude! We know our people are what makes the whole Grill’d experience work so well, and we love to see them kicking goals and progressing their careers within Grill’d.

We would like you to contact us if you are a leader with strong customer service skills who loves working in a dynamic, friendly and fun team environment. You could be our next Business Manager (Store Manager) or Assistant Business Manager. E-mail us your resume and we will contact you if any opportunities arise.

Franchising

This section is aimed at those people considering the Grill’d franchise opportunity. It is designed to provide information on the franchising process and requirements and should help answer the most frequently asked questions. We believe that our franchise opportunity is an exciting one that will establish Grill’d as Australia’s Number 1 premium, healthy burger chain.

What you get
The Grill’d business franchise model provides you with the opportunity to run your own food retail business while being part of an established network with proven commercial viability and strong consumer appeal. It allows you to leverage the strength of the Grill’d brand and purchasing power, and access proven systems, processes and valuable intellectual property for a specified term. You also get the benefit of ongoing training, operations and marketing support.

Becoming a Grill’d Franchise Partner
If you were to be granted a Grill’d franchise, you can anticipate total establishment costs of between $300,000 to $410,000, dependent on factors such as store size, and requirements of the selected site. In addition, there will be an ongoing Royalty and Marketing levy based on a percentage of your store’s income.

Grill’d recognises that the decision to operate a franchise business is a serious one, requiring significant investment, and we take our commitment to maximising the likelihood of franchisee success very seriously. We have worked closely with Deacons Consulting, widely regarded as the experts in franchising, in the preparation of our franchising model. Grill’d also intends to join the Franchise Council of Australia.

Open and transparent communication between all parties is essential to ensure that a fully informed decision can be made regarding the Grill’d franchise opportunity. We encourage all prospective franchisees to give the investment careful consideration, to ask plenty of questions and to spend time researching the industry, other systems and franchising in general as part of their due diligence.

What We Want From You
While Grill’d has an aggressive expansion plan, we are certainly not prepared to compromise the quality of people we select to become part of our network. We are looking for for passionate, committed, driven and positive people to join us as franchise partners! It is important we get the right people to join our team – motivated, enthusiastic people with the right ‘cultural fit’ who share our passion, values and vision. You also need to have a positive attitude and a willingness to work hard as an owner / manager and to follow the Grill’d guidelines and systems. A background in retail / food / hospitality and previous business management experience are ideal but not essential. Of course, you also need to have access to the required funds.

View our company Fact File.

Download our Grill’d franchise partner pdf.

10 Steps to Getting a Grill’d Franchise

1. Register
2. First Meeting
3. Apply
4. Second Meeting
5. Homework
6. Third Meeting
7. Fourth Meeting
8. Get Ready
9. Go!
10. Keep Going!

The application process should take around 7-9 weeks. Timing of the entire process will of course be dependent on site availability but can take from 7-9 weeks to 4+ months.

If you are excited about the Grill’d franchise opportunity, please Register Your Interest and we will contact you.

Life Member

We are currently working on a membership program to reward our most loyal Grill’d customers – COMING SOON