What do I need to become a Grill’d franchise partner?
Passion, drive, energy and excellent customer service, leadership and communication skills. You also need to have a positive attitude and a willingness to work hard as an owner / manager and to follow the Grill’d guidelines and systems. A background in retail / food / hospitality and previous business management experience are ideal but not essential. Of course, you also need to have access to the required funds (minimum $546, 000 plus GST) to set up a Grill’d franchise.
Am I required to work in the restaurant?
Yes. We believe that the most successful franchises are those which are run by the actual owner of the restaurant. This arrangement ensures that the franchise partner fully understands every aspect of the restaurant’s operation. The Grill’d franchise opportunity is suited only to those people who want to be actively involved in managing their restaurant and do not see it as a passive investment opportunity.
What do I get?
Becoming part of the Grill’d franchise family is a great opportunity to run your own business while being part of an established network. Benefits include the potential to earn strong returns via a proven and profitable business model; the ability to leverage the strength of the Grill’d brand and purchasing power; ongoing training, operations and marketing support and access to Grill’d intellectual property and systems. In addition to these benefits, we hope you will have some fun and enjoy being part of the Grill’d team!
What is covered in the initial investment?
The initial investment is expected to range from approximately $555,590 to $885,700 (plus GST) per restaurant. The actual cost will be dependent on a number of factors including the store size, location and condition. This investment delivers a turn-key franchise operation, including costs such as outlet selection and complete shop fit-out to our stringent quality standards, equipment, working capital, initial administration and security deposits and a one-off Franchise Fee.
What about ongoing fees?
A royalty is payable by all franchisees. This ensures the provision of ongoing operational support and marketing of the Grill’d brand.
Is everything prepared on site?
No. Grill’d patties and spreads are prepared offsite to our trademark recipes and are delivered exclusively to Grill’d stores. Bread is made by a traditional baker and is delivered to restaurants daily. This helps to keep food and labour costs down and ensures consistency of the Grill’d offer.
Can I own a franchise with a business partner?
Grill’d encourages spouse and sibling franchise partnerships and will consider other partnership arrangements on an individual basis.
Can I own more than one Grill’d restaurant?
Possibly. We expect that our most successful franchise partners will be likely to own more than one restaurant once they have proven themselves and their performance at their initial restaurant. Applications to become a multi-site operator will be assessed on an individual basis.
How are locations assessed?
Grill’d carries out research on potential sites and receives advice from property consultants prior to entering into lease negotiations to ensure that franchise partners are privy to prime locations in suitable areas. Franchise partners are not obligated to accept proposed sites and should conduct their own site evaluations before signing the Franchise Agreement. Of course, they are also welcome to suggest potential sites for Grill’d to consider.
What is the process to become a franchise partner?
Refer above to the 11 Steps to Getting a Grill’d Franchise
What is unique about the Grill’d franchise offer?
The Grill’d concept delivers a healthy burger experience unlike any other. The business model has commercial viability and strong consumer appeal, capitalising on the shift towards healthy, great tasting and convenient meal solutions.
The Grill’d senior management team is both professional and reputable, with extensive marketing, retail and sales experience across small, medium and large sized businesses. Great importance is placed on branding, teamwork and a strong culture that sets us apart from competitors.
We are a young, growing company with the momentum and confidence to expand our presence on a national scale. We believe that our franchise opportunity is an exciting one that will establish Grill’d as Australia’s Number 1 premium, healthy burger company. We would love for passionate, committed, driven and positive people to join us as franchise partners!
What systems and support do you offer to Franchise Partners on an ongoing basis?
We have great systems in place that will assist with the day to day management of your restaurant. These include:
- Sophisticated tools to monitor sales
- Ordering and stock management systems
- Online Training
- Tools to manager and communicate rostering
- Mystery Shop system
- Face-to-face training workshops
In addition, all franchise partners receive ongoing support from Support Office including regular information sessions, visits from the State Operations Manager, marketing and recruitment support.
Do Franchise Partners get access to the same product as company owned restaurants?
All of our restaurants, regardless of whether they are company or franchise owned, use the same suppliers and high quality & fresh produce. This ensures consistency and cost efficiency.
What is the process for selecting franchised restaurants?
Grill’d have a great property team that select all of our restaurants across the country. That’s right; our franchise locations are selected by the same people who select our company restaurants and they are 100% focused on selecting the best possible location regardless of who the end owner is.
How long is the initial agreement?
The Franchise Agreement is an initial 5 year commitment but ideally we want our Franchise Partners to stick with us for the long haul. Potential franchise partners should be looking for a ten year commitment with Grill’d.
– ACCC’s Franchisee Manual
– Franchising Code of Conduct
– Australian Government’s guide to buying a Franchise
– Griffith University Franchisee Pre-entry Franchise Education (There is no charge to complete this)