Own a Grill’d

Anyone who has ever been to Grill’d knows that the burgers are addictive, tasty and healthy and that there should be a Grill’d restaurant just about everywhere! So, to meet your demands, we are on a nationwide search for franchise partners.

If you are passionate, hard-working, awesome at leading people, and love interacting with customers, keep reading. Opportunities exist NATIONALLY!

If you are seriously considering becoming part of our family, please read this section carefully. It should help inform you on the major points of discussion and answer many of your questions.

What we’re looking for

 The following is a list of the qualities and attributes that we are looking for in Franchise Partners.

Passion for Grill’d:  We want people with a passion for burgers, high quality food & service, leadership and people. You will need to have a strong desire to both understand our ethos and the journey we have been on.

Solid business acumen/experience: We want Franchise Partners with extensive experience in people management. Ideally you will have run a team or lead a department, managed a business or run large scale projects. Experience running your own business will be favourably looked upon, however not essential.

Great Leadership and Interpersonal Skills: Not only are our Franchise Partners leaders, they are recruiting, training and working alongside people. The majority of staff will be student-age and full of energy. We are looking for Franchise partners confident in their ability to find great people and mentor and support them.

Hard working: Being a great franchise partner requires a combination of both brains and brawn; while a solid understand of business is essential, we are looking for franchise partners who are also willing and able to put in the long hours and hard work to make their team and their restaurant a success.

Great Attitude: We are searching for passionate people who are optimistic and driven to succeed. A focus on delivering the Grill’d experience and creating ‘wow’ moments is a necessity.

Ability to Follow Grill’d Policies and Procedures: While our Franchise Partners are encouraged to run their business as their own, Grill’d has policies and procedures in place that all restaurants need to follow.

Trophy Cabinet

We think you’ll be amongst good company at Grill’d, but don’t just take our word for it.

BRW / GE Capital Mid-Market Awards (2013) - Overall award winner We were extremely proud to win the GE Capital award for excellence at The BRW / GE Capital Mid-Market Awards 2013. These prestigious awards celebrate Australia’s most successful mid-market businesses.
Australian Retailer of the Year (2011) We're proud of our 5 year association with Movember and were thrilled that our 2010 campaign was awarded 'Most Successful Retail Marketing Campaign' at the Australian Retailer of the Year Awards 2011, presented by BRW & AMP Capital Shopping Centres. Thanks to MoBros and everyone at Grill'd who made our 2010 Movember campaign our best ever!
BRW ANZ Private Business Awards (2009) Finalist in Fastest Growing Private Business of the Year (Turnover <$100m)
MYOB FCA Excellence in Franchising Awards (2014) Huge congratulations to 2 of our franchise partners for winning the National awards in the following categories: Multi-Unit Franchisee of the Year - Brad & Matt Walker. Franchisee Community Responsibility & Contribution – David Price. Well done guys!
Australian Retailer of the Year (2010) Cafes, restaurants and take aways category winner!
BRW Fast Franchise (2008 - 2013) Grill’d is a BRW Fast Franchise company and is ranked 11th on the 2013 list in terms of revenue growth. The 2013 BRW Fast Franchise list ranks franchises according to their annual turnover growth over three years.
Ernst & Young Entrepreneur of the Year (2012), Southern Region Services Category Winner Ernst & Young’s Entrepreneur Of The Year is considered the world’s most prestigious business awards. Simon Crowe was nominated alongside a host of other exceptional business people.
FCA Emerging Franchisor of the Year (2009 and 2010) We're proud to have received this prestigious award for the past 2 years running for 'excellence in franchising practice by an emerging franchise system that has been franchising its brand for between two and five years'. Phew. Well done team!
BRW Fast 100 (2008 - 2010) Grill'd was a BRW Fast 100 company from 2008 - 2010. We are no longer eligible for entry as we have +200 employees.

11 Steps to own a Grill’d

11 Steps to owning a Grill’d Franchise

Step 1. Read up!
Learn about Grill’d by downloading our FRANCHISE PARTNER INFO PACK2014 for an overview on becoming a Franchise Partner.

Step 2. Register
Register your initial interest within the own a Grill’d page on this website. Please include your contact details and tell us a bit about yourself under the comments section. We will then contact you by phone and have a general discussion. If we’re both comfortable to proceed after this discussion, we will issue an Information Request for you to complete.

Step 3. Apply
Complete the Information Request. After we receive your completed Information Request, we will review it and if you meet our criteria, we will arrange a suitable time for a first meeting.

Step 4. First Meeting
This is where we can get to know each other face-to-face (or at the very least, over Skype!). We’ll introduce Grill’d and discuss the franchising opportunity in more detail. We’ll review the completed Information Request together and address any questions you may have. You will be required to bring along a signed Confidentiality Agreement to this meeting in order to receive some further information on Grill’d.

Step 5. Financial Information
We will provide you with a Grill’d Financial Information pack for you to consider. If both parties still want to proceed, we will arrange a suitable time for a final interview.

Step 6. Second meeting
This meeting brings Operations, Finance, Property and Human Resources specialists into one room. We can have a more detailed discussion about yourself and your suitability to become a Grill’d franchisee and answer any questions that you may have.

Step 7. Legal Documents and Homework
You will need several weeks to review the legal documentation and to receive independent advice.

Step 8. Third meeting with Simon
This meeting will give you an insight into the future of Grill’d. You can also discuss the financial information further, should you have more questions.

Step 9.  Due Diligence and Sign Up
You will also have the opportunity at this point to meet with current franchise partners to get a sense of what the day to day working at Grill’d is like.Discussion on sites and what is coming up. This is it! Franchise documentation is signed and you will be required to pay either a portion of the Franchise Fee or the full amount, depending on availability of an appropriate site.

Step 10. Get Ready
Preparations begin to have you up and running in the agreed site i.e. equipment and store fit-out, training, etc.

Step 11. Go and Keep Going!
Restaurant opening & further 2 weeks of training provided. Ongoing support to help optimise store performance and get those burgers grilling!

The application process should take around 8-12 weeks. Timing of the entire process will of course be dependent on site availability but can take from 8-12 weeks to 6+ months.



Franchising Q&A’s

What do I need to become a Grill’d franchise partner?

Passion, drive, energy and excellent customer service, leadership and communication skills. You also need to have a positive attitude and a willingness to work hard as an owner / manager and to follow the Grill’d guidelines and systems. A background in retail / food / hospitality and previous business management experience are ideal but not essential. Of course, you also need to have access to the required funds (minimum $546, 000 plus GST) to set up a Grill’d franchise.

Am I required to work in the restaurant?

Yes. We believe that the most successful franchises are those which are run by the actual owner of the restaurant. This arrangement ensures that the franchise partner fully understands every aspect of the restaurant’s operation. The Grill’d franchise opportunity is suited only to those people who want to be actively involved in managing their restaurant and do not see it as a passive investment opportunity.

What do I get?

Becoming part of the Grill’d franchise family is a great opportunity to run your own business while being part of an established network. Benefits include the potential to earn strong returns via a proven and profitable business model; the ability to leverage the strength of the Grill’d brand and purchasing power; ongoing training, operations and marketing support and access to Grill’d intellectual property and systems. In addition to these benefits, we hope you will have some fun and enjoy being part of the Grill’d team!

What is covered in the initial investment?

The initial investment is expected to range from approximately $555,590 to $885,700 (plus GST) per restaurant. The actual cost will be dependent on a number of factors including the store size, location and condition. This investment delivers a turn-key franchise operation, including costs such as outlet selection and complete shop fit-out to our stringent quality standards, equipment, working capital, initial administration and security deposits and a one-off Franchise Fee.

What about ongoing fees?

A royalty is payable by all franchisees. This ensures the provision of ongoing operational support and marketing of the Grill’d brand.

Is everything prepared on site?

No. Grill’d patties and spreads are prepared offsite to our trademark recipes and are delivered exclusively to Grill’d stores. Bread is made by a traditional baker and is delivered to restaurants daily. This helps to keep food and labour costs down and ensures consistency of the Grill’d offer.

Can I own a franchise with a business partner?

Grill’d encourages spouse and sibling franchise partnerships and will consider other partnership arrangements on an individual basis.

Can I own more than one Grill’d restaurant?

Possibly. We expect that our most successful franchise partners will be likely to own more than one restaurant once they have proven themselves and their performance at their initial restaurant. Applications to become a multi-site operator will be assessed on an individual basis.

How are locations assessed?

Grill’d carries out research on potential sites and receives advice from property consultants prior to entering into lease negotiations to ensure that franchise partners are privy to prime locations in suitable areas. Franchise partners are not obligated to accept proposed sites and should conduct their own site evaluations before signing the Franchise Agreement. Of course, they are also welcome to suggest potential sites for Grill’d to consider.

What is the process to become a franchise partner?

Refer above to the 11 Steps to Getting a Grill’d Franchise

What is unique about the Grill’d franchise offer?

The Grill’d concept delivers a healthy burger experience unlike any other. The business model has commercial viability and strong consumer appeal, capitalising on the shift towards healthy, great tasting and convenient meal solutions.

The Grill’d senior management team is both professional and reputable, with extensive marketing, retail and sales experience across small, medium and large sized businesses. Great importance is placed on branding, teamwork and a strong culture that sets us apart from competitors.

We are a young, growing company with the momentum and confidence to expand our presence on a national scale. We believe that our franchise opportunity is an exciting one that will establish Grill’d as Australia’s Number 1 premium, healthy burger company. We would love for passionate, committed, driven and positive people to join us as franchise partners!

What systems and support do you offer to Franchise Partners on an ongoing basis?

We have great systems in place that will assist with the day to day management of your restaurant. These include:

  • Sophisticated tools to monitor sales
  • Ordering and stock management systems
  • Online Training
  • Tools to manager and communicate rostering
  • Mystery Shop system
  • Face-to-face training workshops

In addition, all franchise partners receive ongoing support from Support Office including regular information sessions, visits from the State Operations Manager, marketing and recruitment support.

Do Franchise Partners get access to the same product as company owned restaurants?

All of our restaurants, regardless of whether they are company or franchise owned, use the same suppliers and high quality & fresh produce. This ensures consistency and cost efficiency.

What is the process for selecting franchised restaurants?

Grill’d have a great property team that select all of our restaurants across the country. That’s right; our franchise locations are selected by the same people who select our company restaurants and they are 100% focused on selecting the best possible location regardless of who the end owner is.

How long is the initial agreement?

The Franchise Agreement is an initial 5 year commitment but ideally we want our Franchise Partners to stick with us for the long haul.  Potential franchise partners should be looking for a ten year commitment with Grill’d.

Additional Resources

–          ACCC’s Franchisee Manual

–          Franchising Code of Conduct

–          Australian Government’s guide to buying a Franchise

–          Griffith University Franchisee Pre-entry Franchise Education (There is no charge to complete this)