Say hello to the world's most sustainable beef burger: Gamechanger
Meaty
Methane
Aspara-
What-Sis?
A New Way
To Beef
The Time
Is Cow
What’s In A
Sustainable
Beef Burg?
Discover how we’ve done it
Methane (CH4) is the second most abundant greenhouse gas, after carbon dioxide (CO2).
Why’s it a big deal? Well, methane has a 100-year global warming effect 28 times that of CO2.
In Australia, methane emissions from livestock are the largest source of greenhouse gas in the agriculture sector and make up around 10% of total annual emissions.
And 95% of a cow’s methane emissions come from burps. Rude, really.
It’s a mouthful (SAY IT WITH US: ASS-PARA-GOPP-SISSS) but this seaweed native to Tasmania makes cows produce less methane. And that means beef that’s better for the planet.
Great cli-MATES with Sea Forest.
These guys are the first company in the world to cultivate Asparagopsis commercially and they do it all down in Tassie.
Sea them in action:
We’ve partnered with them over the last 2 years to pioneer a solution for grass-fed cows. Our cows eat their seaweed. They have less methane-y burps. You get a tasty burg with a lower eco-hoofprint.
The Gamechanger is the only beef burger with up to 67% reduced methane. Thanks to seaweed.
Grill'd is changing the game.
Gamechanger is all about managing natural resources responsibly - Doing right by our cows, feeding ‘em good green grass, letting ‘em roam – while lowering their eco impact to do right by the environment, too.
We still use the same Australian-reared, grass-fed black Angus beef that’s free range, with no antibiotics or hormones – the only difference? The new seaweed pellet from Sea Forest.
We’ll let Rocky de Nys (Chief Scientist, Sea Forest) show you how it’s done.
Results so far? 67% reduction in methane emissions on the first go. That’s amazing – but we’re aiming for 90%.
We’ll update you, every burp of the way.
When it comes to tackling climate change, we can’t afford to wait.
So, we didn’t.
Before the federal government signed the Global Methane Pledge to cut methane emissions 30% by 2030, Grill'd was working with Sea Forest to find solutions.
If Grill’d had waited for the government grant to scale and adopt Asparagopsis, it would’ve taken us 4 years.
That’s 4 years the planet doesn’t have.
That's why Grill'd changed the game.
Working with Sea Forest and investing in our own farm in Victoria, we made the commercial use of Asparagopsis in grass-fed cows (one of the biggest feeding challenges for 95% of Aussie livestock) possible now.
Not in 4 years.
Not in 7 years.
We put our money where our mouth is, so that burger-lovin' eco-champs like you can, too.
One bite can change the world. Meat the Future.
It’s more than just the groundbreakin’ methane-reduced Gamechanger beef.
It’s the pattie production facility that purchases 100% GreenPower to support renewable energy.
It’s the fresh, local ingredients from ethical suppliers, like a solar-powered lettuce farm, RSPCA Approved free range eggs and independently Aussie pickle-makers.
It’s the custom crockery hand made by Sam Gordon and the recyclable and biodegradable packaging in our restaurants, 100% Organic cotton T-shirts and recycled PET bandanas and aprons for our uniforms, and our partnership with Greenfleet to plant more native forests each year.
Sustainability is at the heart of everything we do – and that’s grilled into each and every burg.
This is just the start of our journey in making the world's most sustainable beef burgers. With your help, we can change beef for the better.
Suss out more about our sustainability cred.
One planet. Billions of cow burps. Two activists on a mission to save us all.
But to protect the earth, they’ll have to look to the sea...
Join Beefweeder and Algae on their mission to change beef for the better – before it’s too late.
Learn More ⟶
Learn More ⟶
Learn More ⟶
Learn More ⟶
You can beef better here.
Don’t see your local? Don’t worry – we're bringin’ Gamechanger to a Grill’d near you ASAP...
Nope! Same juicy beefy flavour you know and love from our other Grill’d burgs.
Our goal is to get this into all Grill’d restaurants. Because we’re leading the way in bringing this future-led, innovative beef to the people, there’s limited availability for launch.
We chose to spread the Gamechanger across most states, targeting restaurants in busy and urban spots to help reach as many eco-champs as possible.
Basically, it costs more at the moment to produce planet-savin' beef than regular beef. Grill’d would have been eligible for a government grant to scale and adopt Asparagopsis in its supply chain, but it would have taken 4 years. We’re too passionate about the planet and this cool Sea Forest science to sit back and wait for others to solve the problem. So we took action, invested in our own farm, equipment and research, and led the way. That’s a lot for just a $1 difference.
Well, we don’t do it ourselves: we brought in the experts from the University of New England (UNE) in NSW to make sure we got it right.
They used data from the GreenFeeder, which not only dispenses the seaweed pellets for the cows to eat, but also measures how much methane is in each burp.
Then, they looked at the findings, crunched the numbers, and came back with up to 67% methane reduction for this first herd of Gamechanger cattle.
Want more of the science? Read all about it
Hopefully, for good! Our goal is to keep increasing the amount of Gamechanger beef over the next year, so we can offer it in more of our restaurants – and make an even bigger impact. If you love beefin’ better, we can continue to change the world one burger at a time.
It’s more than just the groundbreakin’ methane-reduced Gamechanger beef.
It’s the pattie production facility that purchases 100% GreenPower to support renewable energy.
It’s the fresh, local ingredients from ethical suppliers, like a solar-powered lettuce farm, RSPCA Approved free range eggs and independently Aussie pickle-makers.
It’s the custom crockery hand made by Sam Gordon and the recyclable and biodegradable packaging in our restaurants, 100% Organic cotton T-shirts and recycled PET bandanas and aprons for our uniforms, and our partnership with Greenfleet to plant more native forests each year.
Sustainability is at the heart of everything we do – and that’s grilled into each and every burg.
Unfortunately, this hot new eco-pop track hasn’t been released on streaming platforms yet. :(
Sure! Sign up to Relish to be the first to hear the news (and moos) straight from the farm. Not to mention those great Relish perks and benefits...
