We took it to the 'gram to give back. And the 'gram gave good.
Last December, our Instagram community helped us raise $15k for the Vinnie’s Bushfire Appeal by leaving a little ♥️ on this Instagram post.
In the spirit of raising awareness and giving back, we matched every ♥️ on our post with a 10c donation to the Vinnies Bushfire Appeal, to support those affected with immediate needs, including food and clothing.
We originally had the goal of 100,000 comments, but you guys went hard and our post ended with over 150,000 comments, equalling a $15k donation to Vinnies.
Our partnership with Vinnies goes way back, and we now work permanently with the organisation through our 8 and Donate program offered to Relish Members. Together, through 8 and Donate, we support those doing it tough. To that end, it made sense that Vinnies would be the ones to help us deliver the same support to bushfire victims across Australia.
For every comment, every share and everyone who contributed to raising awareness to not just our post but how our country needs us right now; thank you. As our home begins to recover and rebuild there's more help that's needed, and we'll be working with our partners, Vinnies to do what we can to support. Stay tuned.