Spreading the community spirit one token vote at a time
Local Matters began in 2011 as a way for us to give back, to help strengthen and support the communities that have always supported us.
Our Local Matters jars are a fixture in all of our restaurants. Each month, in every restaurant the jars promote three community groups for our guests to support.
With every burger ordered, a Local Matters token is handed over for our guests to drop into the jar of their choice.
At the end of the month $500 is split between the groups ($300 for 1st, $100 for 2nd and 3rd), with a total of $70,000 given back to the community every month.
From a little idea, to a nation-wide movement. Local Matters has been on a journey.